ADAM FRESH / Mantova, Italy

"You know Adam?"

Adam Fresh was created to improve people's lives and make those moments when you absolutely need to have some freshness at your fingertips enjoyable!

When the G-Design® Team was asked to study both the #Branding and the communication concept to enhance Adam Fresh, we took it very seriously and drew up a #ContentStrategy with many ideas, but in the end the simplest and most effective was to enable Adam (yes, we made him a person...) to tell the story of what he represents.

So we came up with a #GraphicDesign that matched the product with a series of images where Adam could give his best and make it clear that he was "born to refresh"!

These are the areas in which we have acted!


graphic design


content strategy



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All credits to the owners
where mentioned.