BIEFFE RENDERING / Verona, Italy
“Images to be lived.”
Bieffe Rendering is an agency based in Sommacampagna, in the province of Verona, specialising in the creation of hyperrealistic renderings.
Always linked to the world of graphics, for over 50 years the company has been a solid and reliable reality that combines 3D modelling with skills and knowledge from the world of typography, also dealing with printing and bookbinding.
Thanks to Bieffe rendering's deep connection with the world of interior design and architecture, the collaboration with Marcello Ghirardi Paganella generated a natural match between creative direction and 3D environment modelling.
In this path, projects of #InteriorDesign with a strong aesthetic sense were designed and subsequently modelled, in which to enhance the products of the companies that entrusted Bieffe Rendering to create #Rendering for their catalogues.
Concepts of spaces in which to insert suggestions of #Branding consistent with the different company cores, always through a creative direction that respected the non-excessive exaltation of the products.
These are the areas in which we have acted!
Below are the customers to whom we have, with pleasure, directed our creativity:
Oster Küche
In a historical context in which digital is increasingly becoming a technology linked to innovative experiences, the German company Oster Küche has decided to create its own virtual showroom.
With the intention of allowing people to discover and interact with its solid wood kitchens, Bieffe Rendering was chosen as a partner company to develop this project; thanks to the creative direction of Marcello Ghirardi Paganella, a show-room was created in which to bring to life the company's core material, i.e. the main material of its kitchens: solid wood processing. A project to discover and navigate!
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Colombini Group
More than 50 years have passed since the Colombini Group delivered its first piece of furniture, presenting itself as a small artisan company. Today, the company has achieved international awareness in the production of kitchen and living room furniture.
For the development of its catalogues, the partnership with Bieffe Rendering is the key to generating unique images and layouts of the highest quality; for the office line, the collaboration with Marcello Ghirardi Paganella has been oriented towards creative choices to match the many available finishes and room coverings, to create stylistically balanced and emotional architecture.
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Agrob Buchtal
Based in Germany, Agrob Buchtal stands in the market as a global company and leader in the cladding industry, knowing the secrets of clay since 1755. Thanks to its recent partnership with Bieffe Rendering, the German company decided to further invest in its communication by developing architecture in which its materials enhance spaces.
Under the creative direction of Marcello Ghirardi Paganella, the design of the room images was studied in detail to contain all the aesthetic and value messages of each chosen cladding.
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Zumtobel Group
Zumtobel, a leading international company in the development of global lighting solutions, has chosen Bieffe Rendering for the creation of architectural images in which to showcase its products to best effect.
This partnership was geared towards developing top-quality layouts and, to tell the story of some of its leading products, the creative direction of Marcello Ghirardi Paganella guided the design of architectural environments in stylish moods declined in different planimetric distributions for operational and executive offices.
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Novellini Spa
For many years, Bieffe Rendering has been a conslidated partner of the Novellini Spa Group in the creation of renders for product communication. With the creative guidance of Marcello Ghirardi Paganella, the development of images has begun to have a different slant, more focused on architecture and studied down to the smallest detail.
From the matching of products to the choice of finishes, to define a "mood" from the total Novellini look to give life to a new communication concept: Ambiente by Novellini to be declined in the Company's various touchpoints, both on-line and off-line.
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