All credits to the owners
where mentioned.
Generali INA Assitalia / Mantua, Italy
"A unique event to promote a new agency in the territory!"
New openings are always a great time to start a new business on the right foot.
But the real question is: how and what should one plan when cutting the ribbon of a new and important branch of a large family like Generali INA Assitalia?
Certainly the event has to be memorable, but whatever the scale of the event, you have to get there and get through it in stages; that's why when we at G-Design® were asked to develop the roadmap for an integrated communication plan for the new Generali INA Assitalia agency in Mantua, we took it seriously.
In addition to a wide-ranging plan that included #Events, talks, integration with social platforms and, of course, printed material, we added the design of a high-impact evening event, with flair bartending performances in a decidedly evocative and unique setting: Papa's in front of the magnificent Castello di San Giorgio.
A setting that takes on unrepeatable colours at sunset, of which we filmed every nuance throughout the day, from the making off to the end of the evening, then editing all the footage into a #PhotoVideo that not only tastes like a party, but also tells of the spirit with which the new agency proposes itself to the market.
These are the areas in which we have acted!
01
events
02
photo - video
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