All credits to the owners
where mentioned.
ART CODE FACTORY / Italy
"Reversing the stereotypes of the modern art market."
The spirit behind the Art CodeFactory project was born not to go unnoticed, with the ambition of making modern and contemporary art accessible to everyone, overturning the dogmas by which it is communicated as 'attainable' but only for a select few.
A deliberately provocative spirit that fully represents this fantastic world full of colours and suggestions.
Reversing, but in what way? Through contemporary art exhibitions in unusual places, unusual but with a strong echo: for this reason, extremely suggestive structures have been identified among the various "site-specific" ones.
The locations were chosen to host #Events in conjunction with national art fairs in order to generate an echo effect that would allow Art Code Factory's message to be shared as much as possible.
The artists invited to participate were selected in a heterogeneous but complementary way to allow the public to see art installations specifically designed for the host structures where different types of art could be present at the same time.
The G-Design® team actively participated at every level of this ambitious project, studying both the #Branding and #ContentStrategy parts, documenting each event and realising the #GraphicDesign visuals both on-line and off-line.
A very wide-ranging communication project, articulated over several years, which allowed us to breathe in the air of the art world from the inside, setting up #ExhibitionDesign spaces in very evocative locations and meeting artists with unique and unrepeatable messages.
These are the areas in which we have acted!
01
exhibition design
02
branding
03
graphic design
04
content strategy
05
photo - video
06
events
Exhibitions
@FESTIVALETTERATURA - Mantova, 09/2013
@ARTFIERA - Verona, 10/2013
@SET UP ART FAIR - Bologna 01/2014
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