BGV - Basket Grandi Valli / Verona, Italy
"Basketball as a family."
Sport, as we all know, has always united people; for this reason, when the opportunity arose to devise a #Branding strategy for the historic sports club Basket Grandi Valli, we immediately gave shape to some suggestions!
The approach devised by the G-Design® Team for #GraphicDesign is rooted in a 'college' aspect precisely to combine the themes of growth, training and belonging to a group by declining them into a visual identity.
To strengthen the club's communication, a wide-ranging #ContentStrategy was studied and planned on the major social media, coordinating it with merchandise material and both sporting and social events in which players and club took part.
A three hundred and sixty-degree communication project that was able to enthuse the public and unite the community around a group solidly made up of social esports values.