All credits to the owners
where mentioned.
EGO! / Mantua, Italy
"There is a new generation in town."
For a start-up company, communicating its offer is fundamental and extremely complicated: differentiate yourself yes, but to what extent? What is the correct balance between presenting oneself as 'those who revolutionise' and those who 'improve' products already on the market? And what if you were a start-up launching a hitherto non-existent product onto the market?
Well, we at G-Design® asked ourselves all these questions when we met the guys from EGO! and, after our first kick-off together, we had more questions for them than they had for us!
That said, we were pragmatic and analysed the scenario and the product we had to communicate did not exist on the market, so no benchmarks or comparisons were possible, carte blanche! But as we well know, horror vacui exists....
So we proposed a #Branding concept consistent with the technology offered: simple, linear, direct.
Having abandoned the idea of advertising banners, posters at bus stops, ads on social networks and various printed materials, we chose to propose an alternative communication through the interaction between a simple t-shirt and users.
How? With a QR-Code inserted into the graphics of the t-shirts used by promoters.
If we had wanted to communicate something traditional, we would have had to use traditional communication tools; well, this was not the case!
The result? Well, it was crazy!
These are the areas in which we have acted!
01
branding
02
photo - video
Browse other G-Design® case histories!
OM Water
MOXA® Club
Amanda
