GOVI FARM / Pegognaga, Italy

"Pasta, flours and snacks made from chickpea and legume flours."

Let's face it, when we Italians are given advice on food, we are ready with the phrase: 'thank you but I have my grandmother's recipe book, everything is there!'

Isn't that so? We are traditionalists by nature not only because we have a vast choice of excellent raw materials but also because we have just as many tasty recipes; just move twenty kilometres and the same recipe undergoes a few small changes in the ingredients or in the preparation and the taste is just as amazing.

Thanks to the partnership with Keep in Touch, and with this in mind, at G-Design® we took up the challenge of developing a #ContentStrategy for GOVI FARM, a Mantuan company at the forefront in the preparation of foods made with chickpea and legume flours.

So, before we sat down to study an effective communication plan, we sat down to eat!

We incorporated the products we were communicating about into our daily lives and then we immersed ourselves in our target audience to understand what the most immediately comprehensible message would be.

And to amplify the echo effect that we wanted to achieve, the #GraphicDesign part that we flanked was no less!


These are the areas where we acted!

01

graphic design

02

content strategy


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All credits to the owners
where mentioned.