All credits to the owners
where mentioned.
PIUSI / Italy - USA
"For over 60 years, we have been designing solutions for MORE-USES in liquid transfer."
Since 1953, PIUSI has been a global player in the fluid handling sector with a complete range of products for the transfer and handling of fluids: Italian quality and engineering at the service of private operators all over the world in the agricultural sector, the automotive industry, workshops and garages, fleet management and transport by sea or by land.
An important background to be exploited in the many points of contact where the company is present.
Under the creative direction of Marcello Ghirardi Paganella, from 2017 to 2021, PIUSI was able to count on a new #BrandIdentity declined at three hundred and sixty degrees online and offline.
All of the company's portals have undergone a total overhaul, both in terms of graphic interfaces, facilitating usability thanks to a careful study aimed at offering an innovative user experience, and in terms of #PackagingDesign.
A fundamental part of the new user experience was also its coordination with the entire catalogue and the #ContentStrategy, in which the brand identity was developed, including the #ProductDesign with specific plates and colours.
The company's constant presence at trade fairs has led to a natural extension of the brand identity to the exhibition sector as well, through customised #ExhibitionDesign projects, in which the full-height graphics underline the company's international vocation.
These are the areas where we acted!
01
exhibition design
02
packaging design
03
product design
04
branding
05
graphic design
06
content strategy
Browse other G-Design® case studies!
Predari Vetri Spa
The i-Menù
OM Water
