All credits to the owners
where mentioned.
POP SOCIETY / Mantova, Italy
"A reality in which material achievements become the goal: welcome to the pop societ."
Pop Society is a site-specific exhibition set up by G-Design® during the Art Code Factory stage of Festivaletteratura 2013; an art exhibition in which the spirit of a modern, contemporary and materialistic society invades the surrounding spaces with sudden aggression.
An impulsive #ExhibitionDesign project in which colour and hundreds of trainers accompany the observer.
The entire duration of the exhibition was accompanied by a #ContentStrategy planned by the agency that allowed anyone with a Converse shoe to identify with the installation, tagging themselves and releasing their thoughts.
The same #Events accompanied the performance and the vernissage, of which the work was the main subject, describing how the materialism in which our society is increasingly immersed is amplified and made "ordinary" by the social explosion surrounding the new generations.
An artistic project by G-Design® as complex and profound as it was deliberately frivolous and incomprehensible, which succeeded in giving shape to the complexity of the everyday life we measure ourselves against every day.
These are the areas where we acted!
01
exhibition design
02
photo - video
03
events
04
content strategy
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