Lamborghini Wine / Barcelona, Spain

"A harsh and sweet landscape at the same time."

There are few companies in the world that in the course of their history have managed to become both Brands and Icons:

Ferruccio Lamborghini, with his wealth of personality, has managed to transfer his unique energy from cars to wine.

It is for this reason that when we were asked to give shape to the physical spaces in which Lamborghini Wine wished to narrate its know-how, at G-Design® we all looked each other in the eye and said:

"Are we sure we know how to do this?

We started out with the idea of proposing a #RetailDesign project, but we arrived at the finishing line with three concept stores that dialogue with each other in fluid architectures, fully reflecting the values that Lamborghini Wine wishes to convey to the customer, placing them at the centre of a unique experience through interactive #Rendering.

Three physical spaces, different in their #InteriorDesign and #FurnitureDesign concepts, with the same soul and the same iconographic references that convey the style, the distinctive shapes and the energy that its founder was able to cultivate in every single grape.

Click on each space to enter augmented reality!

Lamborghini Wine / Bistrot

Lamborghini Wine / Flagship Store

Lamborghini Wine / Temporary Store


These are the areas in which we have acted!

01

retail design

02

furniture design

03

rendering

04

interior design


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All credits to the owners
where mentioned.