URBAN CODE / Mantua, Italy

"The first capsule collection signed G-Design®."

G-Design® was born with a multifaceted spirit, as an expressive workshop to give identity, visions, inspirations; it is the result of a continuous and mutual contamination between worlds that are as diverse and heterogeneous as they are complementary.

This is why we deal with architecture and communication, marketing and design, graphics and art.

This first capsule collection was created to condense all this into unique forms.

Urban Code is the name of this first collection and takes inspiration from some site-specific skylines of metropolises that become large plexiglass panels as if to underline the impact of metropolises on our ordinary lives.

In this collection the same skylines are translated into fabrics and sewn onto simple t-shirts: nothing more needs to be added to the urban yet personal message drawn by these shapes.

We chose not to limit ourselves to t-shirts but to experiment further, which is why we started customising the world's best-selling shoes, synonymous with personality and an expression of that unique uniqueness that only Converse represents.

We focused on colour and to be as consistent as possible with the name of this capsule collection, we used special spray cans to make truly unique pieces.

We don't know if this #FashionDesign experiment will be successful and followed up, we developed it to explore our creativity and understand how far we can go: for now, it's enough for us not to have found that "limit"!


These are the areas in which we have acted!

01

fashion design


Browse other G-Design® case histories!

Check Point Store

SHG Suites Hotel

Franklin&Marshall

Hellas Woman


Work with our sound!


All credits to the owners
where mentioned.